Inspiration - The North Face
Little adventurers need big warmth
"OUR STORY: BEHIND THE BRAND
We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.
By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.
Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.
There's little telling what the next 50 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.
Find a selection of THE NORTH FACE latest products at Boutique Bernard Charvin Les Enfants in Courchevel.
Inspiration - Dolce & Gabbana Kids
Dolce & Gabbana is also for children!Read more
Inspiration - Eleven Paris
Fashion for kids with ultra-contemporary styleRead more
Inspiration - Odlo
Without inspiration, life would certainly be less adventurous!Read more
Inspiration - Falke
Fashionable (under) wear made from high-quality materials...Read more
Inspiration - Moon Boot
Moon Boot is an hero-product that became an International icon.Read more
Inspiration - UGG
This year marks UGG 40th Anniversary.Read more
Inspiration - Kjus
Sports, the mountains and the desire to always strive for perfectionRead more
Inspiration - SOS Black Snow
Discover a new collection from SOS: "Black Snow".Read more
FST dresses your hands
Discover printed gloves made in France, FST HANDWEARRead more
Inspiration - Fusalp
Slender line, structured garment, chic and determined look, discover FusalpRead more
Inspiration - Goldbergh
A luxury sportswear collection for the active, yet fashionable womanRead more
SHARE YOUR SKI INSTRUCTOR
If you feel someone would benefit from the advice and tuition of your ESF instructor, then share them!Read more