News Boutique Bernard Charvin Children

Inspiration - Dinoski

Roarsome winterwear for kids made from recycled plastic bottles celebrating the great outdoors.

"It’s getting harder and harder for parents to get kids outside.

The rising dependancy on mobile phones, video games and tv screens, is heavily linked to increasing levels of anxiety and depression and we are all well aware of the environmental concerns threatening our entire existence.

We thought that it was about time that somebody made it their mission to remind everyone how great the great outdoors really is. Because this planet is spectacular and we are all wild at heart. Because adventure still exists, and because there's no such thing as bad weather, just inappropriate clothing.

Made for mini adventures

So, to embark on our mission "to remind everyone how great the great outdoors really is", the first question to ask oneself is "where do we start?"

As keen skiers, we noticed that all toddlers and children looked the same in helmets and goggles and that there were no stand out brands, despite the fact that parents want to easily spot their kids on the slopes.

That was it. The gap in the market: Themed adventure wear for kids.

We needed an awesome winter wear product range with a simple but distinct design; a cross between a super hero and an animal but it shouldn't look like fancy dress. We had never designed children's wear before, let alone toddler's ski wear. We had no money to employ a fashion designer / agency so what do we do?

We find a picture of Kanye West's kid in a ski suit and we colour it in.

Encourage imagination

As we developed the concept, we wanted our customers to feel like they were adding a new member of the family to their winter trips. We wanted kids to feel like their new ski suit was their best friend.

To bring our ski-suits to life, we recruited the help of children's illustrator Jane Foster and asked if she could create a character and mini storybook for each suit which will be included with every order.

We hope that you love them as much as we do!

Made from recycled plastic bottles

To keep the great outdoors great, we need to do our best to protect it.

We already only use faux fur and eco friendly dyes, but this season we have gone one step further. Rather than using unnecessary plastic in our packaging, we are instead recycling old plastic bottles, and turning it into yarn which is used to make our fabric.

By the end of this year, we aim to have cleaned the planet of 40,000 plastic bottles. Next year we plan to clear almost 100,000 bottles.

Responsible Business

We are at a stage where it is crucial to be sustainable and mindful of our environmental impact so this is becoming a key focus for us. Along the way we will be sharing stories from the people and brands who are inspiring us."

For more info: dinoskiwear.com


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